Alongside this, you can follow ICE T, historians specializing in the Silk Road, and an account that quotes Samuel Beckett and have them all show up in your feed in a way that isn't really possible on other social networks. The platform has an astonishingly diverse breadth of verified news sources, on-the-ground eyewitnesses, academics, and analysts, giving real-time updates and analyses that no single news source can compete with. Most Twitter users know that the platform comes alive during a breaking-news event, such as Russia's 2022 invasion of Ukraine. It had two valuable propositions: As a journalistic and breaking-news resource, and as a kind of fosterer of serendipitous dinner-party eclecticism. As Zuckerberg once reportedly said, Twitter is a clown car in a gold mine. So Twitter has done astonishingly well to build up about 250 million users, even if it never gets into the billions. Text updates feel retro, and that's because they are retro - blogging was popular at a time when uploading pictures and videos took up too much mobile data and bandwidth. There are some forum-style exceptions, such as Reddit, but big, mainstream, popular platforms are really all about video and imagery. You can add a clear call to action, like Add us. If you display the Ghost logo next to other social media logos, make sure it’s the same size.

You can use the Ghost logo next to your Snapchat username. Maintain proportions and put clear space around the Ghost logo. Social networks have evolved over the last decade to become more visual. Only show the Ghost logo in black and white. Twitter's relative success flies in the face of logic, and it is ripe for disruption. Account icon An icon in the shape of a person's head and shoulders.

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